Feminism largely suffers from having a really really stupid name for what it's supposed to promote, and honestly I think probably 50%+ of the movement's troubles and failures are due to using the stupidest possible name for the concept, which actively encourages people to use common sense to misinterpret almost in the opposite direction of what they're trying to achieve.
Imagine starting a movement that was about equality of religion and naming it "Jew-ism" or a movement that was about equality of ethnicity called "Asian-ism"
*facepalm*
Well the thing is that Feminism didn't start off as a equality movement.
It started off as a bunch of rich white women who wanted to vote because they were intelligent, well educated, white women who certainly were smarter than the rabble.
Well ok that was ONE of its starts.
So it couldn't go under any other name.
There are people who actively advocate women should pursue traditional gender roles because they are women. Rather bizzarely some of the more prominent of these people are women
What exactly is wrong with this? I know what you mean, but as written this is more: "Women advocate that women should try being home makers because as women it is rather fulfilling"
Mind you I know what you mean, not "it is a good idea" as in "If you don't you are doing something wrong".
As for why many of these people are women... Remember... There is no shame in being a home maker and it can be very rewarding and fulfilling. So you are easily going to get women who would fight for it as the ideal.
Remember that the "classical ideals" (as in 1950s) idea of what a woman "Should be" wasn't wrong in it of itself... It was the "But thou must".
Oddly enough the Cosby Show handled this. Their conclusions is whatever a woman wants to be a fine. A homemaker is as valid as being a high-power lawyer, so long as it is what they want to be and neither choices should be admonished.