Thinking about gender in films made me think of this article, which is relevant to current direction in Star Wars:
You Don't Deserve A Female James Bond Or A Lady Indiana Jones
Which sounds harsh, but the article's point is that literally none of these people crying out for "lady Bond" or "lady Indiana Jones" got out to see the new Lara Croft Tomb Raider movie, female-led action spy thriller Atomic Blonde, or female-led action spy thriller Red Sparrow. All got enough decent reviews, but all bombed at the box office. Ladies wanna see more action ladies? Go support original ideas starring women and not just gender-flipped rehashes or old IP that's been dredged up. And one perspective on this gender-flipping is that it kind of sends the message that if women want to be taken seriously they have to play "dress-ups" as a previously male-identified character, rather than have a unique character built around a female identity from the ground up. Gender-flipping an entire existing character is almost like a reverse-drag cosplay rather than an actress making the character her own. Imagine a male Tomb Raider movie with "Larry Croft" doing an imitation of Lara's defining characteristics. It's not going to ring true.
If people want "lady bond" and "lady indiana jones" but they constantly turn their noses up at original adventure and spy movies featuring female lead characters, what exact message is this sending to Hollywood? It's not that audiences want more original works with women in, the actual message is then that you play it safe by having original works with male lead, exhaust the possibilities of that with a trilogy or two, then gender-flip it purely to get publicity and squeeze some life out of a dying franchise, and these gender-flip movies then acts as "proof" that the studio is committed to "diversity", thus absolving them of the onus to make more female-lead originals.
At this stage it's not just Star Wars, I'm at the point that I'm saying "you know what? I'm done with franchises and Hollywood".
Before I try to critique the film industry, I should say that I've long been at the point you reach at the end. I am way out of touch with cinema, particularly recent stuff. Case in point, I assumed that Tomb Raider was referring to the 2001 film, and hadn't heard of the new one. I just don't pay attention.
...Like, holy crap, the Angelina Jolie movie was in 2001? Wow, I was going to base my argument on it, but nevermind.
Anyway to say that we don't deserve female imitations (like the dozens of male imitations) of James Bond and Indiana Jones IS harsh. They're making it sound like Lara Croft is a female Indiana Jones, and that we've already got what we asked for. But that's ignoring that Lara Croft carries immense baggage, having been THE postergirl for videogame sexualization until, like, Bayonetta.
Bizarrely, both characters have *really strong* games and stories. There's nothing at all wrong with liking the games. It's just that to the general public, the characters are merely pinups for those weird video gamers. Because that's how they were advertised, for years.
I think Tomb Raider 2013 (Named "Tomb Raider", because of course) may have shifted this perception in a strange way. She's certainly less sexualized and more human. But at the same time she went from badass to vulnerable... rather infamously vulnerable. The general public doesn't get that the final act has her smashing through an entire terra-cotta army, just that there are a dozen grisly scenes of her gasping to death on environmental hazards. I'm pretty curious about the 2018 game.
I'm rambling. I'd counter their argument with The Force Awakens and The Hunger Games, which did amazing with new characters who were treated with respect from the beginning. Audiences did respond to strong female characters. Lara Croft is not a good example, and certainly isn't Indiana Jones But Female.