Idk. I did hear about the study, but the reporting on it stretches what's in the paper.
https://screenrant.com/last-jedi-backlash-trolls-rian-johnson/Research Finds 50% of Last Jedi Backlash Was Political Trolling
First up is how they define "backlash". It turns out that the study only covers tweets made directly at Rian Johnson. The problem is in trying to jump from "trolls trolled Rian Johnson" to "the negativity to the film was all part of a political conspiracy". The central conclusion of the piece: that Neo Nazis and Russians are trying to undermine American society by making people not like Star Wars is fucking retarded.
Trolls are
not representative by their very nature. Sure, assholes trolled Rian Johnson, but that doesn't mean that the trolls were the cause of the backlash, they could just have easily been capitalizing on a backlash that already existed to the film. People with legitimate criticisms are just far, far less likely to want to go and send hatemail to people than dumb idiots are.
How about a hypothetical: a black woman made a movie, and it wasn't a very good movie. It got bad word of mouth reviews. Then a bunch of people started tweeting at her about how much her movie sucks, and
half those tweets are clearly racist bullshit. Would this be
good evidence that there was a "racist agenda" behind not liking the movie? no, it would not. The movie was a
stinker and that became the impetus by which racists opportunistically attacked the actress.
The hypocrisy is that the author of this paper discounts all other possibilities in favor of "evil alt-right russians politicized the film" when the author himself is
so reductive that he himself is equally guilty of politicizing this thing, by himself making broad reductive arguments about why people didn't like the film.
Overall, the scholarship on the paper is very poor because he draws
way too much in terms of conclusions compared to the amount of evidence that he actually has.
~~~
As another similar incident, you have Battlefield V. People criticized the tone-shift of the series to a cartoonish and colorful cyberpunkish looking thing (clearly the devs trying to capitalize on the Fortnite craze). Then, every criticism was reduced to "angry white men just don't want girls in their game" which is bullshit. However ... the head of development has since
resigned and the game's launch has been delayed in favor of a redesign to increase "authenticity". This is in response to a
plummet in pre-orders.
Clearly, the devs
always knew what the actual criticisms were and they're moving to address those actual criticisms. They just tried to brush off the disquiet by labeling the skeptics as bigots, and it backfired big time. The
real story is that the devs never gave a single thought to "social justice". They tried to
rebrand the product to appeal to a different and younger demographic they thought would make more money - Fortnite players, and when the existing fanbase for Battlefield complained, they called them bigots and told them not to buy it. The reason they thought this
made sense to blast their customers like that, is that the goal was never to be more "inclusive" in the first place: it was in fact a profit-driven move to try and change the target demographic completely. So they assumed that the fans they pissed off weren't relevant anyway since they were no longer in the target demographic.
"buy our trendy shovelware or you're a bigot and you can GTFO" didn't go down too well when the "bigots" were effectively most of your existing customers. Note, that to appease the fans that boycotted the game, they're
not having to promise not to put female characters in the game, and that clearly indicates that the presence of female characters had literally nothing to do with the backlash.
A similar boycott may have happened with Solo: A Star Wars Story. If TLJ had been really good, I
definitely would have gone to see Solo. Solo stars a "white male" BTW. I still decided not to go because of TLJ, and so did a lot of people. If they consistently made good movies, I'd go see a Princess Leia movie, an Obi Wan movie, a Boba Fett movie. But now it looks like a lot of those movie ideas are canned. If everyone liked TLJ as much as they say then where were the crowds for Solo?