It's just that they're got a bind to even make that electoral outreach. It's so awkward because being too forward with young people will have your actual base start muttering about treason. If that line is crossed, an invisible line at that, it's game over. Just look at Nate Silver's analysis of Christie, he's an unsellable brand now. There's not much forgiveness from these constituencies.
Christie's unpopularity has a lot of sources. From being overweight, to practicing revenge politics, to having a big mouth, to walking the Jersey Shore with Obama. He pissed off members of his own party the last couple of years, and I think they've been making a concerted effort to dismiss him before he gains national popularity. It would seemed to have worked, with the base. Honestly though, I think Christie has unfavorable ratings because he's one of the few politicians out there that, for better or worse, doesn't mince his words. So he's said and done more which can be criticized, as a governor, versus members of Congress who have basically done fuck all for the last two years. They can't be attacked because they haven't done anything, and haven't said anything out of the ordinary for House Republicans.
I find it interesting that the Republican old guard of the Senate (minus McCain anyways) have been pretty quiet so far. I wonder if they're unsettled by the landscape too.
Which is why I'm interested in seeing what Graham does. I would not be surprised if he announces and suddenly the bulk of the Republican leadership starts having something to say again.
I deeply question the analysis of Hispanics as social conservatives waiting to happen. It's been a while since I had the data to present, but Hispanics tend to be both pro-choice and on the positive side of ambivalent for gay rights. I don't recall the polls regarding drug liberalization, but there have to be at least some Mexican-Americans who buy into the idea that it will undercut the cartels.
I'd say this is accurate for the newest generation of Latinos. However, my grandmother is a first generation Mexican immigrant and....she's about as conservative as they come.
I think the perception of Latinos as not conservative is driven by how they're the right's favorite punching bag, and the fact they're poor. If they weren't so poor and socially vulnerable (like my Grandmother) I suspect they'd align conservative more often that not.