情報デスクVIRTUAL, alias of Vektroid, describes her album 札幌コンテンポラリー as "a brief glimpse into the new possibilities of international communication" and "a parody of American hypercontextualization of e-Asia circa 1995."
What the hell does that even mean. Seriously can somebody hook me up with a little example of that?
Well, if you read the linked article, that author is talking about how this album consists of re-appropriated
pap - elevator music, jingles, pre-flight boarding tunes that play over airport PA systems, etc. It focuses on things which are not really worthy of contextual analysis and gives them undue emphasis (reads more into them than they merit). That's "hypercontextualization".
"a brief glimpse into the new possibilities of international communication" - I take this comment as satire, as the entire point of the album is to take absolute shit background "music" from inane sources from around the world and treat is as amazing cultural artifacts worthy of being analyzed.
"a parody of American hypercontextualization of e-Asia circa 1995" - this comment seems more on-the-level. e-Asia
could be a reference to
East Asia, and around the 1990s was when there was renewed interest in Asian cultures what with the rise of Japanese pop culture in the West and China becoming an economic superpower.
Look at The Wests general understanding of anime for example, it's highly broken and focuses on series which aren't really popular or seen as culturally important in Japan, while completely missing the cultural context in some instances, and conjuring up cultural context in other instances, where none basically exists (seeing a deep meaning in details which aren't actually important, then linking them to supposed "truths" about Japanese culture as a whole).
Anime-related reporting already looks bad to
Westerners who have even a passing familiarity with anime. Consider how surreal it would be for a Japanese person to read all the American articles about "Japanese Culture" as a whole. They would be cringing constantly going "WTF are these people
on?" An album which appropriates only the
cultural garbage of the West, rather than things that convey meaning, is not a bad parody of that process.