To me this whole 'charity' dlc thing was layer upon layer of wrong:
1. Guy on the team dies. Very sad obviously, team decides to make a tribute to him. Great, good for them, very nice.
2. For some reason, it's decided that the guy's family should have a charity (fine) and that the onus should be on the players of this game to provide for this guy's family (what? At this point we're in weird decision territory, but not "you bad people" territory)
3. Company presents it as a heartwarming tribute, available as a DLC, with proceeds going to the family charity. (Weird again, really weird, and getting to a place I don't want to support, but still, not bad people. People die all the time at all companies, but McDonalds doesn't ask me to buy a special happy meal toy dedicated to the guy who died. My company makes industrial machines, when a co-worker was badly injured, we collected money internally, but never ever thought of asking our customers to kick in for it!)
4. Marketing and legal get together, figure out how they'll do it, put together a video, provide a disclaimer, bla bla bla. (Nothing new here)
5. Disclaimer obviously leaves a question of "Where does this money go". People ask "Where does this money go". (Nothing wrong or new here)
6. WB plays hurt feelings company, of course we won't profit from it. (They should have expected this question, and provided a clearer answer. This is kind of stupid, but whatever)
7. Big Internet Deal is made of this. People continue to ask "What happens to the money that isn't donated". WB just points everyone to the clearly not adequate previous answer and acts like that should be enough. (This is getting stupider, and at a certain point you've got to ask if this is intentional obfuscation)
8. Marketing realizes they're in a terrible situation, comes to their senses, and gives the nice tribute out for free, donates to the family on their own, and provides a link in case anyone wants to help out. This is clearly what should have been done in the first place, but fine, they finally did the right thing.
9. Company sends out a press release on this, and continues to play up the hurt feelings company "Of course all the money was going to go to the charity. Those bad bad lawyers just wouldn't let us say that" (Screw you WB, you don't deserve a lick of good faith at this point)
So good for the devs for doing this nice thing. Boo to WB for being at least really stupid about it, and more likely being shady and trying to profit from it.
Also, this nicely sidelined the discussion about LOOT BOXES IN A SINGLE PLAYER GAME that the dev likened to cheat codes from the old days, which the "journalist" forgot to retort were FREE!. Honestly, I don't think WB is clever enough to have done that on purpose... but that's a whole other thing...