Republicans are in the habit of calling out their opponents on things they themselves do, or claiming that they themselves are doing the exact opposite of what they actually are.
Pro-life: Favors larger military, against welfare net, against gun control, against BLM
Right to work: suppresses unions
Voter fraud: accusing their opponents of voting more than they should when in fact they're going out of their way to make sure said opponents vote less than they should
Family values: Has done nothing to stop American families from slowly becoming unglued. Favors economic policies that make kids unable to support their parents into old age, furthering the decline of the extended family. Favors the idea that each American should be economically independent, an idea almost soley responsible for the smaller and less cohesive families we see in America compared to the rest of the country
Fiscal conservative: Calls liberals out on increasing the national deficit/debt, which if that's the standard is logically inconsistent with their desire to reduce taxes. See: Reagan, Trump, Paul Ryan.
Welfare queen: Because as we all know, its black single moms that are cashing our welfare checks. Its not like old white people are the single most costly demographic. And its not like half the economy of every red state in the country is Walmart cashing in people's welfare checks the moment they clear or anything, that would be ridiculous...
Job Creators: The rich destroyed jobs in America by constantly outsourcing and devaluing labor, all to fuel their cult of continuous growth.
National sovereignty: Sells political influence for money*, reducing the ability of the American government to make unilateral decisions
Not to say that all of the ideas here are broken (large national deficit, large military, idea that Americans should be economically independent), but the phrasing used to describe them is... disconnected. The use of this terminology is the only way the alt-right could have emerged. The alt-right is a political movement based on obscuring its own message, which shouldn't be possible. But the groundwork was laid and here we are.
*Both to corporations and nations, particularly Israel and, of course, Russia. Democrats also take money from lobbyists but then we don't talk about national sovereignty do we?