There's been a lot of "But the rules haven't been in place long and haven't been enforced." And "They're not doing anything wrong." Going on, but remember, they have been taking advantage of that, it's just in ways we've gotten used to.
Netflix IS paying higher prices for their bandwidth. Costs that are passed on to those of us who have subscriptions. Zero rating has been a thing for a while and is no different than simply raising the prices on everything else to favor one thing. ISPs have been throttling for years for protocols they don't like. (Bittorrent was a frequent target, and while used for less legal activities, does have plenty of legal uses as well. Most game launcher/updaters now produced by large companies implement some form of p2p sharing of files.)
These are all things we've grumbled about, but on their own wasn't typically something to cause a huge fuss over. However they all allow big players to stifle out competition. They allow censorship to happen even more easily than was the case before. They hold back technologies that are a benefit to everyone simply because they're hard to control by the ones in charge.
This is, or rather, should be the breaking point. To put it in Ameripol terms, this is the Boston Tea Party. We've Declared our Rights and Grievences. And they don't like it. They refuse to negotiate and follow some simple rules that give us a modicum of assurance that we will be treated fairly. Therefore it is now time to suggest that we take control away from them completely. Not that I expect that to be palatable to anyone without some digital bloodshed happening. But it's long past time that we've allowed them to control a vital service, a requirement of interacting in this age, to the extent they do. And this goes not only for the ISPs, but to a lesser extent Google, Facebook, Apple. Any monopoly, no matter how it has sprung up, should not be allowed to tower over the field and by its mere presence cause others to reconsider their actions when those actions are in good faith and intended for the good of all.