The notable point is that the core team behind this also does psy-ops against third world nations to help corrupt leaders, and now they're using the same methods against the populations of UK and US, complicit with the new alt-right media barons but also some tech billionaires in Google, Facebook, Uber etc.
This goes a lot deeper than just saying a few people gamed google searches, they're gaming society itself. Reputable media being unsearchable has an exponential effect, people don't follow news they can't read, therefore it doesn't get linked, and then you end up with an ecosystem where the new portal sites such as Facebook dictate what is news.
Facebooks "personalization" of news is actually more insidious than it sounds. They can filter only progressive/moderate voices to a smaller and smaller group of people, and before you know it, most people are in fact getting Alt Right News and you're not even aware of it, because what's replaced newspapers has different headlines for everyone.
They can sell this as freeing and personalizing things, but it is in fact the perfect way to take over a society. People who read CNN and nytimes can be kept in their bubble while the right wing message is rolled out to an increasing large number of people, all the while they can assure us that they're only a "fringe".