Oh yeah, that's the other thing I saw besides the spanish ad stuff.
Think it was on politico... and yes,
it indeed is, but they were basically explaining why the shit Trump says isn't run ending: most candidates are part of the normal gang of misfits and scoundrels, who for the most part abide by the built up sensibilities regarding things you can say, can but shouldn't say, should but can't say, and shouldn't but do say.
When Hillary or Obama or Romney or Bush or hell even Bernie screw up, the spin machine does the usual thing and pushes it out the window for people to pick through. Since they at most want to cultivate a public image of being an outsider, without actually becoming an outcast on the hill, they go along with the game. Roll your dice, move two spaces forward, whoops, didn't want to land there, go back three spaces and wait your turn again, etc.
Trump managed somehow to turn "skeezy businessman" into "one of us" with "them" being cast as the actual politicians. He says something, turns around and immediately contradicts it, then when the spin machine winds up and is pushing for him to go back and take a penalty by spending an apology and retraction card, he shouts "YAHTZEE" and eats one of the dice.
Everybody who is trying to play by the rules is briefly horrified, and then they turn to everyone else and say "see, he isn't even playing the right game, he shouldn't be here" expecting people to turn their noses up at him, but he
goes along with what they are saying, parading the "actual outsider" penalty card around like a medal, then he eats the little pewter shoe and skips off to say something crazy across the country.