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[AzyWng]

(Snip)

I was expecting that I'd be able to watch youtube with ads without having to brace for jumpscares every so often.

I was also expecting to post the occasional thing here and there without getting snarked at, but I guess that might be a bit much to ask.

Also, I didn't know any of that.

[Reelya]

Someone actually made a youtube video about how upset they were about these ads...

I'm more offended that you made me watch a youtube video with sub-2006 production values. It doesn't bode well for how relevant that guy is as a film critic.

Watching the actual 2 minute trailer, the jumpscare is shown at the end, after plenty of setting/expositon. Jumpscares are native to that movie/genre.

The ads in question are 5 seconds long. What else are they going to show in 5 seconds to convey "type of movie"? If it was a Star Trek type movie, they're going to show a clip of an epic space battle, despite quite a low amount of screentime in a Trek movie being "epic space battles".

This isn't an indictment of the use of jumpscares, it's a result of advertisers only having a few seconds now to advertise something to you. Try and come up with a coherent 5 second advert for anything that doesn't heavily use a cliche.

[Kagus]

(Snip)

I was expecting that I'd be able to watch youtube with ads without having to brace for jumpscares every so often.

I was also expecting to post the occasional thing here and there without getting snarked at, but I guess that might be a bit much to ask.

Also, I didn't know any of that.

I'm more snarking at the movie itself and its symbolic role in the continuing downfall of human civilization than at you. Figured you might want to know just how derivative it was before trying to apply any standards of quality to the thing and its marketing.

As an aside, I've been browsing a lot of ASMR videos on YouTube lately. A sudden, twice-as-loud-as-the-video screeching of canned electronica drawing inspiration from both Psycho and Kill Bill as well as television static as the latest Mountain Dew advert unexpectedly pops in, well... It's not generally as relaxing or calming an experience as one might hope. So I kinda get where you're coming from.

[hector13]

Discovered the weenus and the flagina are parts of the body.

[AzyWng]

relevant

film critic

And here I thought I was naive.

But snarking at the idea of film critics and relevance going together, it was just a complaint in video form. Depending on how fresh or deep the injury is, the response to said injury may not be especially coherent.

[NJW2000]

It was an example of that rare phenomenon, a good jumpscare, if you ask me:

Spoiler: amateur dissection (click to show/hide)

The pan that reveals the nun behind the heroine (I think this was in there) after we've already seen that area to be empty is terrifying in itself, but is neither an atmospheric buildup nor a jumpscare - the audience discovers the nun for themselves a few seconds after it comes into view. Expectations of a monster ahead have been subverted and are dropped. The audience is scared, but doesn't know how to respond yet.

The buildup with the following nun seen over the heroine's shoulder is fairly creative, and with music and visuals very effective, but is a reasonably common shot. Tension is slowly built, but you think the jump will come from the nun reaching the heroine, or her turning and discovering it behind her. At this point, the audience is only thinking about the line of the hallway down from the heroine to her pursuer.

The entry of another figure from the side of the frame is almost breathtaking. It's not just surprising, it forces you to think about the scene in an entirely different way immediately. The horizontal movement is totally unexpected yet draws on the tension previously created - it's on beyond the out-of-nowhere and slow-build jumpscares often used in horror. And the instant cut forces the audience to process what happened after the scene ended, drawing out the fear while giving away very little of what happens next.

Even if it didn't work for you, a huge amount of thought and effort has been put into that bit, and I'd say it's very fine indeed. It certainly upset AzyWing and the youtuber they linked, perhaps more than a simple jumpscare normally would. I wouldn't watch that trailer late at night.

For a spinoff horror sequel, it was a very well made trailer. On the basis of that shot, I'm going to see the film. And I pretty much never watch horror films.

[Reelya]

relevant

film critic

And here I thought I was naive.

But snarking at the idea of film critics and relevance going together, it was just a complaint in video form. Depending on how fresh or deep the injury is, the response to said injury may not be especially coherent.

Yeah the film critic thing was snark, but the main point was that in a complaint about how bad, outdated and cliched a piece of film is, the evidence presented was an even worse, more poorly made and cliched piece of film - the shoddily made youtube video ... which is an amusing juxtaposition.

[Kagus]

There is precisely one "good" jumpscare, and it's the TV closet scene from Signs.

It's one thing to do something unexpected and surprise people with "Wow, that was unexpected!", but it's something entirely different to expressly lay out what is going to happen, and then that thing happens and you still surprise people with it.

[AzyWng]

(Snip)

My username is like a blind guy. A distinct lack of is.

When I said trailer, I guess I really meant advertisement.

I happened to look up the trailer out of curiosity, skipped to the end, and did see the scene you were talking about.

Spoiler: Good jumpscare example discussion here? (click to show/hide)

The nun entering in from the side rather than revealing herself when approached (after the buildup that implied the figure in the robes was the nun) was a definite unexpected thing and not "oh I know what's going to happen next" kind of affair that'd make me sigh loudly. I agree that the scene you dissected was a good jumpscare in the sense that I don't see that as cheap horror.

But that wasn't what I was talking about. Like I said, when I said "trailer" I really meant advertisements. The five-second ones that appear before or during Youtube videos.

I can't link to any of them since they're ads and I can't find any recordings, but I can give a description of the two I've seen so far.

1: A shot of a somewhat dark, but empty hallway. After a few seconds, a Windows Vista loading icon (the one of the circle with the little spark in it swirling around, that replaces your mouse cursor) shows up for a few seconds, before the face of the titular Nun appears. Then the movie reveal (the part where they say the movie's title, show release dates, etc.), and the ad ends.

2: A shot of a black screen with a Volume icon similar to an iPhone's volume icon. The volume lowers a few notches, then increases. Then Nun Jumpscare happens. The movie reveal, and the ad ends.

Your dissection suggests there is was a good deal of planning and forethought into making the end of the trailer's jumpscare scary.

However, I see none of that in the advertisements I saw.

If the forethought present in the trailer jumpscare is present throughout the movie, then the ad jumpscare fails to properly express that.

If the forethought present in the trailer jumpscare is not present throughout the movie, then... Well, the ad jumpscare doesn't really explain a whole lot. Just elicits a reaction more than anything else.

[NJW2000]

Oh, right, five second ads. Yeah, sorry, I was thinking about the wrong thing.


You're right, five second jumpscare ads are just a dick move. Youtube should probably do something about non-optional content specifically designed to frighten users.

Watching something like that while alone on a dark winter's day would be a real bummer.

[LordBaal]

I think we can all agree those 5 second ads or any ads in youtube for that matter are fucking disgusting. If I want ads interrupting the video I'm seeing I go watch tv. I could condone they putting ads on the website perse, on the videos, is heinous.

[JoshuaFH]

I'm far more plussed by the ad that has the man and woman wearing the knitted two-person underwear thrusting into eachother. I see it, cause apparently adblock is powerless against high calibre super ads like this one, and every time I'm left thinking "What series of actions of mine have convinced the google adbots that I want to see this shit?", it's truly mysterious.

[Yoink]

Pretty sure the last jumpscare I saw was in the intro to The IT Crowd.
Every. Damn. Time.

[scourge728]

Next up is the same thing but with the youtube buffering thing and a black screen until the nun

[hector13]

Speaking of YouTube, a man decided to post a video of him and two friends driving over 100mph on a country road in Britain, and consequently got arrested, fined, and their driving licenses revoked.

I guess I shouldn’t be surprised that someone who thinks driving that fast is a good idea is an idiot, but wow anyway.