Asking for reasonable pay is railroaded. Some of the rules specifically state that you should stop getting jobs.
You must be talking about the rules on Reputation.
Reputation can be a tricky beast. A solid street rep can
do a lot to bolster a runner’s career, convince contacts to do a
favor and get her out of tense situations without trouble. On
the other hand, too much notoriety and the runners will have
a hard time finding work, earning trust or intimidating opponents.
Likewise, if a runner’s rep stretches out of the shadows
and into the public sphere, she’ll find that other shadow denizens
are avoiding her like the plague while the heat breathes
down her neck.
Reputation breaks down into three factors: Street Cred,
Notoriety, and Public Awareness. Each of these should be
tracked as a separate score by the gamemaster, or noted on the
character’s record sheet.
Notoriety you get for fucking up (why hire the guy who's bungled three jobs in a row?)
Street Cred you get for doing a good job (hire the guy again)
Public Awareness is (more or less) how much you show up on the news. Generally has very little effect, though if you can manage a 10, then you're so well known that there's probably a movie about you (someone I know managed this, and being the infiltrator/disguise artist that he was, he stared as himself).
Notoriety should be about 0 when you start and shouldn't really change (if you're doing a good job).
Street Cred goes up as you earn experience (Karma / 10).
Public Awareness goes up as both of the other two go up ([Street Cred + Notoriety] / 3)
So I think you're thinking of the penalties of gaining Notoriety, good thing there's this rule:
Characters can reduce their Notoriety by permanently sacrificing
some of their Street Cred. For every 2 points of Street
Cred burned, Notoriety can be reduced by 1.