First, God does not "love" everyone, per se. He only loves those whom He chose to save from hell.
Second, this is not "unfair" or "evil" because God made us, therefore we are His to so with as He will. If you make a clay pot, you can choose what to do with the pot. Break it, fill it with water, paint it green, and so on.
And if you make a sentient being, like... say, a baby. You can choose to do what you will. Break it, fill it with water, paint it green.
ohwaitSo yeah, God's a dick. Creates a bunch of people, but only "saves" some of those people from the hell he himself created. Eternal hellfire is a punishment, it's torture. There's no way to repent from Hell (even if you assume that people can get into God's graces, after you get flung into the Pit you're stuck there. Apparently you can't even do that, though! Just the luck of the draw on whether God made you to kiss his ass or to be burned forever, nothing *you* can do about it!) so it's just sadism. Not someone I'd give a cup of sugar to, let alone worship.
And keep in mind, these are *people*. Not ants, and not clay pots. I don't buy in to the idea that "Oh we're so lowly next to god, it'd be like us caring about ants!" That's a bullshit argument for so many reasons. Not to mention, the damn thing created us all special-like, maybe he should give a damn.