We complain about ads on the internet but ... broadcast TV. 15 minutes per hour completely filled with commercials. Yet ... somehow people complain about internet ad banners more than they ever did about having to spend 1/4 of your time watching forced ads. I mean seriously, consider back in the day you'd watch an 8:30 movie on TV, it would go to 10:30, and you'd have half an hour of ads interrupting the thing, probably about 10-12 three minute ad breaks during the whole movie. Internet is NOT worse than that reality.
Even on Youtube, "scourged" by advertising, you sometimes have to watch 15 seconds of ad before watching a 1 hour video, and people spit the dummy about this, many of the same people who sit through TV ad breaks without batting an eyelid. The problem isn't that there are ads, it's that people have become entitled. Youtube is like old TV would be with millions of channels and you can choose what show you want to watch. The ratio of advertising to content is much, much better than commercial TV.
What the problem is, isn't that there are 15 second of adverts per hour, it's that internet is an interactive medium, and being forced to sit through something you didn't choose makes it feel like that's being taken away, whereas TV is passive. So it's a purely subjective phenomena. 15 seconds of ads per hour on Youtube feels like an affront while 15 minutes of ads per hour on TV feels normal.