Zenurion is Loki. He hasn't insulted literally everyone yet (I think), which Loki did in a single sitting. Plus, a lot of mythological gods were very proud. Most of the gods here...are less so.
Mostly I think it's that it's hard to do anything that really 'sticks'. There's either 'low on Ichor' or 'dead'. We can't feel pain, and we aren't ourselves being insulted when a god insults someone else. So there's a lot less motivation to try and do something.
As for creating a new god, it's basically me asking 'why not'? It's a multiplayer game. You're not always (or often) going to be in complete control of the situation, and you're never going to be able to be in complete control of what other people do. Can't let fictional mortals dying get to you.
Plus, the smuggest gods were usually the ones considered the best in old timey pantheons...and if you think gods like Eid or Zhin or Sylvan don't have some sort of niceness...Zhin tries to give his followers a good life, for what it is. Yeah, you have to work. Personally, IRL? I like having something to do to keep me busy. 'Working' doesn't mean backbreaking manual labor; you just need to be a productive member of society under him. Eid may have been misguided(and murderous), but he's trying to do right by his people. Sylvan kills lumberjacks, because she views them as murdering trees. To the gods, mortals are on a whole different scale of mental ability. They're pets, servants, or small children at best, crops, livestock, or playthings at worst. We aren't country leaders. We are divine beings who created the planets and stars, and gave birth to life. If it's gods being jerks to one another that bother you...well, that's gonna be how multiplayer games go. Don't see why you should let it stop you, rather than roll off your back. It's all just a story, after all. And what story is complete without a villain?
Or a hero?