I find that... to word it as well as I can... the best thing about action in books is emotions. By that I'm trying to mean that... well, I read (actually, listened to) some Song of Ice and Fire book and there was an action scene that really had me going. But... Not because it was like a Jackie Chan flick, but because of the way it was presented as a good guy giving it to the bad guy. And it was set up so that it was a really bad idea for the good guy to do it, but at the same time it was really cool. So in that case emotional involvement played an important role, as opposed to move sampling characteristic of action movies.
It might appear that I'm not of high opinion of kung-fu movies, but I think I used to enjoy some of them. I think the main thing about them is the gimmicky nature of fights, that is not just the protagonist beating baddies but the protagonist beating baddies in weird new ways. I must admit I haven't read prose going about fights in similar fashion. Usually they appear pretty mundane, if I may, like a hit to the windpipe and the guy is down. Incidentally, in books I read, fights appear to be much more visceral than in movies and fighters can't take 100 blows to the abdomen, so they finish much quicker. It occurs to me that it may be because it takes more time to describe an action in writing than to show it on film, so a long fight full of gimmicky moves would threaten to turn into a twenty page descriptive passage. But I think I've read a number of short (by movies standards) action sequences described at length, of course unfalteringly foreworded by "You must keep in mind that it took only a moment to do it." And "It was as if my fist had a will of its own." Yes, it's going to be wordy, but with appropriate set-up, that is, emotion, I believe the reader just wouldn't notice it.
What I personally don't like when it comes to action scenes in books is when the writer describes a confrontation in terms of some martial art. To be fair, I didn't like it when Larry Niven described anatomically as Louis Woo incapacitated and killed invaders in his home, even though Niven didn't name the stance Louis Woo assumed. Maybe it's just because I don't know any martial art. If so, it must be valid to expect that the majority of world's population that doesn't know any martial art feels the same. Anybody able to corroborate?
Well, I guess it's appropriate to finish by saying that I recently wrote an action scene of my own.
It spans several pages and is generously interspersed with internal monologue and external dialogue, and similarly to Digital Hellhound, I can't recommend this approach for its effectiveness because it hasn't proven itself effective yet.
@Capntastic: but King's "On Writing" is a monster of a good and inspirational read, wouldn't you agree?
(I'm presuming you've read it, based on, well, your strong feelings about King, and also because you bring up things he talks about, like "read bad things", although I don't mean to presume it couldn't be your personal opinion) Just finished it recently and it's what got me into my current foray into writing... Although I don't read King's fiction, because I'm too much of a pussy.
By the way, about reading bad books. Well, I don't, and I'd like to defend this attitude by saying that there's too many good books out there I haven't read yet... Well, I'll give myself one more year to finally finish writing something, and if it doesn't happen I guess I'll turn to the "Time's list of books you shouldn't touch with a 10 feet pole" if there is something like that.