I have a crappy livejournal with mathematical homosexual fanfiction romance stories on it.
Mostly, I became followed because I went Beyond The Impossible in terms of surrealism. I quit updating, though, because there wasn't a good community to be part of.
For some reason I don't understand, many of my close female friends (about five) all write homosexual fanfiction. Naturally, they wanna talk to me about it, something to do with "using me as a reference for characters
."
The thing about a Blog, is that you need flexible centralized themes, yes theme
s: two, or perhaps three related areas. You need areas to focus your content that will direct you but not limit you. Having multiple areas gives you room to work with if one of the others fails on content or you lose interest in that area. If you can at all organize the post archives by subject matter, kudos.
Post organization is also keen, one of the better models I've seen done, is to get out a notebook, or blank microsoft word document and go nuts writing whatever comes to mind, no matter how stupid it may seem. Later, once everything is out, organize it and prune out some of the stuff you don't think you'll use. This can lead to multiple postings and better organized single posts. Updates are also key if your topic is subject to that, keep tabs on your area--this provides update material.
As for publicity, one word: interesting. Take a look at her:
http://www.hyperboleandahalf.blogspot.com/