This very clearly looks like it's going to end in an epic fail for bethesda.
I have to agree.
See, this whole thing irritates me. Bethesda has a good thing going with Fallout/Elder Scrolls -- they're popular, critically acclaimed games that make piles of cash. The PC version always has tons of great mods, keeping the titles in the minds of players long after release and generating additional sales. Why risk an MMO (and who among the players is asking for one) right now? Haven't we reached MMO market saturation yet, with Guild Wars 2 coming soon and the hundreds of others already out?
I guess I just don't want them to blow all of their cash on some failure MMO and never make a game based on the other cool regions of Elder Scrolls.
About five years ago when WoW was still growing some people in publishing thought MMORPGs would be the future of the industry (much like FPS were in the noughties, or platformers were during the 90s). While that might have seemed plausible at the time, the risk certainly didn't warrant the hundreds of millions of dollars that were put into making shoddy knock-offs with the intent of entering the industry. The problem is that the industry standard model of producing heavily advertised titles with a popular IP stamped on just doesn't fly for a subscription-based MMO. What we've learned since then is that you can't steal WoW's audience, and that WoW is going to eat 1d6 WoW-clones per round. We've seen MMOs that haven't failed spectacularly, such as EVE (perhaps the only one to come anywhere close to WoW's success, and perhaps even more durable), Wurm, Second Life, Kingdom of Loathing, and Realm of the Mad God, but the gameplay of these is barely comparable to WoW and none of them cost anywhere near the ridiculous sums of money being thrown at WoW-clones (Non-MMO online games that draw large, reliable consumer bases, such as League of Legends or Starcraft II could also be included).
I've heard some people reply that it doesn't matter what Zenimax Online does with the game, but it's still 300 million USD (the current speculation of Zenimax' investment in the game) being dumped down the drain on a game that player's don't want and won't return a profit for the company.