I guess right now control. Since everybody's gunning for me I'm going to need a LOT of followers. Once the major threats are taken care of I can feast at my leisure.
So-zar looked around at the revelers. So weak-minded. With the drink clouding their senses they will be easy prey. But perhaps I should be careful with this. Mortals panic so easily. Tekrushar entered the nearest construct, making sure he was hidden from view, and leaned his halberd on the wall. He dropped to all fours, growling like a feral animal as the change took him, his body and clothes melting into an amorphous mass, his eyes and mouth becoming hollow voids before splitting his skull into pieces and joining the rest of the mass, spreading across the interior and filling the entire floor space. Not his full size; he couldn't manifest completely in the mortal realm yet. He didn't have the power yet; wouldn't until he had consumed enough. But for now what he had would suit his purposes.
He reached out to the thoughts of as many drunken dog-men as he could, filling their minds with a horrendous cacophony of voices screaming to worship The Voice Which Must Not Be Heard, to give their hearts and minds, souls and lives to The Shambling Dreamer, to bring others to this place so they too could become a part of his glory...
@Ninja Tarran: Sure it's good idea? You do need income and followers if you're going to accomplish anything, and even if you have to deal with scumbags at first you can always expand your influence later. Bandits seem like a pretty good start to me; they're weak-willed, isolated, and can gain you money without anyone knowing you exist.