I'll have to look into strife* -- just remembered I nabbed a closed beta key as part of recent bundle. As for the early commercialization stuff, there's been a good three or four I've noticed (and probably a good handful I haven't) that were explicitly WC3
Arena maps (Like bloodline champions, which SG mentions) that, naturally enough, did deviate from the AoS formula 'cause they weren't AoS-style games, heh. Even if they were still calling themselves MOBAs.
SMNC, from what I heard about it (never played -- crap rig, so I usually don't even try to run FPS-type stuff that's even remotely recent), was a nice deviation in the same sense Awesomenauts is -- and that's definitely something I can appreciate. And gods know I've craved variation in the AoS style long before the commercial ones started showing up. But for every one that does, maybe, try something notably different, we've been getting two-four ones like that recent superhero one that's pretty much just more of the same, reskinned and maybe with a little map-variation. At least so far as I've noticed.
*Though initial looking at the website and a review and such is pinging my knock-off radar
hard. E: Though a disproportionate amount of that may be because of the observatory things. Love of scrag there were like six AoS maps that had that feature seven+ years ago and the review I hit seemed to be calling it innovative
waaaaaaaaagggghhhAnd there's really no reason for it. The core defining features of the genre are team-based action-rpg combat over opposing objectives in something like an arena. There is a huge amount of space to fill out there.
Hrrg, I'd argue that's not the core defining features of the
AoS style, of which DotA is a subset (though DotA does, largely, fit inside the MOBA umbrella fairly handily), though. It's more about automation and tactical influence of a strategic level (or at least, broader tactical level) conflict -- basically handing off all the fiddly force building and resource gathering and whatnot of an RTS over to the computer and letting you play general and/or hero. S'pretty much always been my major issue with DotA and its influence is it pretty much explicitly scaled things
down instead of
up, sticking things into an arena and making it about champion vs. champion instead of bringing out onto a battlefield and making it about army vs. army. That's where I'd love to see things go, m'self, and that's never going to bloody happen with 5-10 critter creep waves and three lanes and all that malarky *crotchety grumbling*