I went with "Don't care," but I'll elaborate:
If a product works, I am happy with it. I like my ipod. It still works wonderfully after like... I dunno, six years? It's old. I couldn't care in the slightest about the company, or the other products it makes (unless I'm in the market for something like another product and it becomes an option). I've tried using Macs a few times and I found them annoying and having pros that are too limited in their use for me to really get behind them. So I'm completely indifferent to the company, because they made one product I like and one I didn't and a bunch of others I'm not at all interested.
What I don't like is hardcore Apple fanboys/naysayers who go out of their way to tell you why you should or shouldn't like the company. I don't care about the company. All I want is a product.
Yeah, this about sums it up for me as well. I think their computers are kinda clunky. I hear that art tablets and the like are great, but I'm not sure if those are Apple. It would be a good idea to branch off into the direction of more specialized computers for arts and commercial design so that they aren't as focused at what their main competitor is best known for, which is basically PCs. That said, they shouldn't try to segregate and fortify their software families so that artists can only use a Mac. I would argue that the smartest course of action would be to focus on perhaps making digital canvases (hardwares) and the like, and making software like the adobe family to run on the competition's PCs.
However, that said, perhaps they could reach a sort of 'computer standard' for ease of operating system use in agreement with the competition. That way many of the simple hassles of transitioning from the pc to mac or vice versa, such as the close window button being on the opposite side can be changed to a standard. Another thing is that moving files around on a Mac amounts to the same thing as in PCs but uses a process that is more time consuming to me, and thus irritating. The competition can do the same thing, and I don't use it for a reason. That's why I dislike Macs, but their I-pods are cool and well made and designed. I've never interacted with an I-Phone so I can't judge on it's quality but they are probably pretty sweet.
Also, it seemed like Apple took Adobe under it's wing which made the Adobe programs more Mac'ish from 2005-2010.