But just as a movie has a target audience, so does a review. So it's entirely reasonable for the reviewer to review things from the perspective and interests of his/her target audience, and if a movie requires a large amount of previous knowledge of a franchise in order to make any sense, then that's relevant to the review.
Ok and my response to this is
Once again that isn't the issue. I am not so much weirded out on the concept that someone from outside that group wouldn't find that favorable OR that they wouldn't find it favorable for anyone outside that group either.
and
Not that they are given a poor review because they couldn't understand so of course it would be a negative review... but rather that "How dare the movie not cater towards my personal needs".
-Note: This isn't about negative reviews for a negative time. This is about this belief that all things must cater to the whole regardless of its intended audience.
This is a lot more economical personally. Instead of just going through this entire circle re-explaining my ideas. I should just quote... myself.
"Of course this information is important to the general audience"
"Well I am not talking about a reviewer giving a negative review because it doesn't appeal to the general audience. But rather give a negative review because of a firm belief that it MUST appeal to the general audience."
There is a subtle yet distinct difference between those two ideas.
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WAIT WAIT WAIT!!! now THAT is a WTF in it of itself
then the rating should be the average utility of an average person will get from watching that specific movie.
Now that IS an odd idea as well.
The idea that all reviews SHOULD be geared towards the average person. That a person's personal perspective, enjoyment, or philosophies are unimportant in a review.
Which of course one would move the bar by emphasizing "Professional reviews" which while indeed many professional reviews are geared towards the average person... We shouldn't confuse tradition with necessity. Otherwise, for example, reviews of Shakespeare would just focus on how difficult the concepts are to grasp from time to time and its excessive focus on flowery language (Not that reviews have to be apologetic either)