This made me rage today. I'm definitely never going to read gawker again.
I'm going to go crawl into a hole and pretend that people aren't that awful for once.
That was quick and inevitable, is all I have to say. Ever since I saw the Coca-Cola ad about making the world a better place. In fact, the whole Superbowl message being "Be Good" becoming a form of weaponized hate instead, I saw that coming a mile away. It's as I stated before, we've become a world of hate.
Needless to say, I'm not shocked it happened. This was beyond predictable.
Now I wonder, if good can broadcast hate, then can we hatefully be good? You know, like a double-negative. They somehow reversed the polarity of a good message, so why can't we do that against hatred? Fire v Fire.
EDIT:
Then again, it could also be some teen/sad excuse of an adult that just loves to be a jackass, and had some free time to watch the world burn.
EDIT EDIT:
We need some ideas of raging love. A means of sounding like a bunch of hateful bigots with a message of love as the primary message, regardless how it's transmitted; or something. Like death metal with a holy backing in it's message, or something. I dunno. That's maybe too obvious. Troll with good intentions and the like. We need ideas. How can you be the most hated person for being good? ...Christ can be an example to play from? That might be too obvious an angle as well, I guess.
Basically, we need to find a way to do the reverse of this; make bad messages always broadcast good, whether be their intent or not; like they do with good, forcing them into bad. This is more difficult than it sounds even trying to explain what I'm trying to get across.
EDIT EDIT EDIT:
Forced celebrity status on hateful people (making them into ultra-good people; regardless, no matter how monstrous they are. Intentionally.). Give them unwanted fame, and plague them with it so badly, they'll be demotivated from it, as to not attract more unwanted attention. Make evil corporations donate their savings into charity, against their will, and have it disadvantage them in the process in a way they can't fight against it, lest they reveal themselves for the monsters they truly are (mind you, they donate so much it'll hit them so hard they'll have to sell off parts of their company, or file for bankruptcy, requiring them to somehow get their money back; go legit, or go broke. Have fun.). Of course, I'm falling into comical territory with this, but you get the gist.