That's the kind of cooler I mean. For my PC I used the Arctic Cooling "Freezer", which is the same kind of thing. The only downside is that they're quite big, but they're a damn sight better and quieter than a stock cooler.
Though if you want to compare custom systems, the other side of my desk has this:
AMD chipset dual-cpu motherboard with replacement passive northbridge heatsink (had to glue it on with thermal epoxy in the end)
Two AMD Athlon XP 2400+ cpus unlocked for MP use using conductive paint
Two modified coolers (they originally didn't both fit, I actually lost a cpu due to one pushing the other up slightly off the cpu. doh!)
Sii 3114 sata raid card flashed with the firmware of the raid-5 version
Four 500GB sata hard-disks in raid-5 (originally only 160GBs, but I've upgraded it)
1.5GB of registered ECC DDR ram
It was more powerful than any other desktop I saw around for a good few years, until dual-core cpus started coming out and I got an Athlon 64 X2 3800+...
Even now, it gives most pcs a run for their money. Graphics leave a little to be desired though, it's only got a geforce 2 in it at the moment
EDIT: Going to add a caveat to what I was saying about overclocking before. Some chips are just rebinned (due to supply/demand) high-performance chips, and so when you "overclock" them, you're really just restoring their real clock speed. As long as you don't go too far, they'll last as long as they always would have. I used to have an XP 2500+ (Barton core) that was really a rebinned 3200+, when you changed the FSB to 200MHz it actually renamed itself to a 3200+