There are plenty of people who know about DF but it perplexes and intimidates them. If you really want to help get people into it then help them understand the thing
True story. My friend sees me playing DF after hearing me talk about it for weeks with another friend while we all play FPS together. His first reaction was "Man, this looks even lamer than I was led to believe."
I start to explain to him what he's looking at (my main gate that's a complete mess of blood, vomit, loot, traps, ect...) and describe to him what just happened (soldier chased down a goblin snatcher and hacked their legs off)
After a while he goes..."And the game actually....shows all this stuff?"
An hour later, he's talking about his own obsessive gaming and he says "Yeah, so I sat down to play Civ 3..."
And I was like wait. You geek out on Civ 3 for 10 hours (a game that, while likewise being complex, totally did not grab me the way DF has) and you call DF
lame?Many people just can't get past the graphics. Even with a good tile pack, DF does not have a high legibility for someone that doesn't know anything about it.The interface does all it can, but slows down the whole process of getting comfortable with the controls.
And even to veteran gamers, DF's mechanics are intimidating. Yet another friend, a gaming buddy since childhood who just loves tearing game systems apart, called DF "impenetrable." This guy regularly buys board games, dissects them to find out how best to game the system, then puts them aside when he's figured it out.
In his words "If I'd found DF when I was 14, I'm sure I'd be the ultimate fortress builder. As it is, I'm married and I just don't have that kind of time to invest in one thing."
Yet everyone, even my gaming friends who don't do RPGs, fantasy or any of that, love the stories DF produces. It's not that they lack the will or the ability to grasp DF...many just don't feel like they can gradually work their way into a game. And they have a point. DF compared to like....Defense of the Ancients? It's like comparing Axis and Allies to Candy Land.