I just attended a presentation by one of the top men of [very famous high-tech company] that does a lot of information research, manufactures electronics, computers, etc. Now there's been all these conspiracy theories about the government tracking us through health services, reading our emails, tracing every form and credit card transaction we make.
What's scary is that the real thing is much worse. There's a lot of research in high-tech industries about utilizing technology in our every day lives. What the presenter did was that he rigs his home with infrared sensors to switch off the lights when there's no movement, as well as checking the water levels in his house and electricity usage. Any engineer knows that this helps in reducing wastage.
A funny result of all this was that if he used more than one sensor, he could calculate how many people are in a room. And using electricity/water patterns, he could tell when the kettle is on, dishwasher, or when someone is using a heater, or even when someone opens the fridge. All this from invisible sensors. It's apparently very useful for, in his words, "seeing whether the laundry is piling up", but I'm sure that he could use it to sense whether there's two adults in the bedroom
I'm sure this has nothing to do with you guys, since people aren't reading your electricity/water/burglar alarm patterns
So, here's something more interesting. One of their jobs is to do market research for other companies. [Food giant] has hired them to find alternate uses for [very popular product]. Instead of doing focus groups, they stalked Facebook, Twitter, Myspace, forums, and blogs, and noted down every mention of [very popular product]. They then filtered out the worthless data, found out what people loved and hated about the product, and even came out with [product v.2] that caters to [market segment]. They even found out that some popular chef somewhere used their product extensively, and decided to aim at his country as their market.
The interesting thing is that every technology used this days can track you and what you're doing. Your mobile phone, credit card, and laptop lets people track you down very accurately. In fact, every thing you type on the Internet could reach the ears of some corporate giant. They try to keep you anonymous, unless it's really beneficial for them not to.
So, what do you guys think about all this stalking?