Funny you should mention zeppelin dragons. I recall the author of the book calling dragons "natural zeppelins".
Lighter-than-air things are actually faster than they appear; it's just that they aren't too fast compared to, say, a plane, which actually requires speed to stay up.
Also, according to old myth (not fantasy games, or modern myth), dragons were huge - that size coming from the hydrogen bladders, as the author proposes.
That's the point - they were large solely because of the flight bladders. That's all they'd need. They wouldn't have just one, they would have many throughout their entire body, tapering off in size at either end (hence the lack of balloon shape).
Multiple bladders would be a requirement, to allow the dragon to grow additional bladders as it aged and prevent the failure of a single bladder (from, say, a crossbow bolt) from grounding it. Zeppelin (over blimp) implies that there is some internal structure to the bladders, too (rather than having them be pressure-supported), which is good.
The problem with them, though, is the size of the bladders in relation to the "actual" dragon. Air has a density of 1.2 g/L, water has a density of 1000 g/L, and hydrogen has a density of 0.08 g/L. That means that (if I've done my math right, and we assume that dragon body is made of water) the ratio of hydrogen to dragon needs to be almost 900:1, which means that zeppelin-dragons will end up looking like zeppelins: a tiny body suspended from an enormous (series) of bladders. Packing any kind of reasonable strength (and thus maneuverability or speed) onto a body like that would be difficult, to say the least, especially using wings rather than fairly light and compact propellers. Muscles, in particular, need bones to pull against, which means a full internal structure. You'd also have maneuverability issues with the air resistance from your envelope, which would prevent classic dragon activities like snatching things from the ground, strafing runs, etc. High winds would also likely present a problem for them.
Speed is also an issue, both in terms of top speed and turning speed. A modern zeppelin can get up to 35mph or so, which is slower than many birds, and the turning time is measured in minutes - too slow for hunting, certainly, since a zeppelin isn't going to be ambushing anything. Zeppelin-dragons, then, would have to be large aerial herbivores, which doesn't fit well with their traditional role at all.
Magic etc. lets us fudge the numbers a bit, they might get a bit of a boost from having wings, but you are still looking at a massive volume to lift stuff. My vision of a dragon would be much more like a slightly enlarged version of one of the larger flying dinosaurs: Enormous (~60ft) wingspan, fairly small (~200 kg) body, very high metabolism. The addition of small flight bladders could help them lift themselves, but trying to support the entire creature with them would prevent them from doing a lot of "dragony" things.