They're probably hoping that if you buy one, you'll have to buy the set of three or you won't have a series-correct team, and if you want to model the top two facing off, you have to buy 6 gunpla. Pure greed. If they had multiple gundams per single challenger then you'd probably just buy their most iconic version.
Maybe they figured the anime doesn't have enough potential for a third or generally ongoing seasons, so given that the first season was so popular, this season is tacked on and they're maximizing the toy sales potential to bleed this particular stone dry.
... this kinda' reads like you haven't actually watched the show. At all. Several of the characters actually have used multiple mobile suits
Huh? I don't get how that comment is specifically directed at me ... I was saying that in direct response to Neoniveks comment which was "What they could have done is
do the unthinkable and have certain characters use more then one Gunpla."
Neonivek said it's "unthinkable", whereas nothing I said implies it hasn't happened. I said having multiple gundams per challenger only encourages you to buy their most-iconic version, which implies that there is a "most iconic version", hence multiple gundams per character. I contrasted this with team setup, which encourages you to buy a whole set at once. I wasn't the one who said it was "unthinkable" that one person has multiple gundams or that it doesn't happen in the show.
Where I said "single challengers" I was referring to a non-team set up, rather than saying a specific character. I was just saying that show setup doesn't encourage you to buy multiple gunplas at once like a team-based approach could.