What EA does is look for companies that make awesome games, absorb them, realease shitty games untill it no longer makes any profit and then leave it to rot. Look what they did to C&C for example. First they released a generic USA vs teh terrorists setting, they stuck it on a vastly underpowered engine(nothing can hold formation and they walk in a line no matter what you do and made the story basicly "uhm, we are faction 1, they are faction 2, go kill them or someting". And they called it "Generals". Having "Learnt from their mistakes(somebody made them play their own game)" They decided to listen to the "fans" before making Tiberium Wars. First, they screw up the name, then the unit design(why the hell is nod a militia, they had the most advanced units in other games), then they only listened to the "pro" gamers who only want a perfectly mirrored game where they can have their contests about who has the fastest micro. Currently there are even polls going to remove unit acceleration, make bomber powers fall from orbit to reduce the "f***ing retarded randomness of the planes" and make all aircraft hover instead of fly. And did i mention they want pinpoint artillery so it's less of a "dice game". Most rediculous of all: get rid of unit animations so they don't waste time clicking on the air behind the units.