Sometime in 2023 I noticed an odd phenomena, google search was getting worse. At first I thought nothing of it, maybe it was just me. Then on finding an article about how google was changing results secretly to similar ads without saying it was an ad I figured that it was just usual enshittification.
(Although on going back to look
at the article it turned out to not be quite true.)
But I am now convinced that this is not the case and that there is another culprit. And that culprit is two separate factors, the first is extreme SEO optimization
and exploit finding. There is a war as websites attempt to exploit googles SEO to get their sites to the top. So even if something is better its tough for google to tell and they instead give you the worse but better optimized result.
The second is more interesting, AI. In fact
fully half of the internet is now AI.
If you have been remotely following the internet you will know google is not alone in having issues sorting it all out, amazon is filled with fake AI generated books as well.
And its going to get so, so much worse. Currently it isn't cost effective to fill forums with GPT 4 spambots or their more capable descendants, but it will be within a few years as the prices will drop exponentially.
Soon without a fundamental change there will be no way to tell if the person you are talking to on the internet is a real person.
There are a few ways to combat this that I can think of, the most obvious of which is getting rid of the anonymous internet as it exists entirely. This would have everyone have an Account linked to their real name as well as having pages and websites be tied to real people (or corps with real people) behind them. Companies wouldn't know *who* they are necessarily, but they would know they have a real person behind them and can't just make a thousand bot/AI accounts.
Something like this *will* need to happen by the way, the internet as it is will simply not function in the face of AI advancements and cost reductions.
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These days when searching the only way I have to reliably tell what real people are thinking is is to look up reddit posts since those are still real people. As I thought at the time the API changes were 100% the right play, and they make reddit a place that still has value against the coming tide.