I have sympathies with both sides of the W-Word debate (whether to use it). Though, thesedays, it seems like the more prominent users (in reference to people who are, apparently, that) are those that think it's an insult, and are indiscriminately using it that way.
"I'm woke" isn't a problem, "You're/they're woke" is rarely (intentionally) a complement, without circumstantially establishing the former fact about the speaker first.
And then there's the appropriation (or implied appropriation) from being a certain minority's 'thing' (like "man", between themselves, in response to the traditional punching-down/imphantalising of "boy" by their oppressors. Like, I'd like to think I'm Woke, but maybe I'm a little bit too aware that not everyone would wish me to take on the mantle (if, indeed, I'm even sufficiently enlightened to do so). Does it technically also cover other minority/discriminated groups from those that coined it?
But it does tend to highlight the kind of people who are annoyed by 'wokeness', trying to make it a general perjorative for all they fnbd wrong with their version of the world. And good for them! No, hobestlt... They don't deserve to be comfortably wallowing in their prejudices, and given that they're going to be unreconstructedly annoyed by loads of actually quite good things.