Imagine a city which is prone to disasters, but where inexplicably, people continue to live. You are likely familiar with the story of the Ant and the Grasshopper. This city's denizens choose the ant's tactic. They commit themselves to having one shelf of their kitchen that always has food and a couple cans of Sterno, and a couple cases of water in the hall closet. When disaster strikes, they clean up their yard trash, haul it to the curb, and then, if they are not part of the general reconstruction (roads, power, etc.) they go back to their homes and read a book or play a board game or something. Point is they are staying off the roads, not interfering with the people who need the roads to haul away all the yard trash and rebuild the roads and reconnect the power. A couple days later, the city is back to 80%.
Now imagine they choose the grasshopper strategy. The storm no more than passes and all the grasshopper putzes are out clogging the roads trying to get a latte. The power crews are unable to get through, and instead of focusing on getting infrastructure going again, the disaster response has to be hauling food and water and other supplies in, while trying to get through all the cars that ran out of gas trying to find a store that still had water. Instead of being more or less back in business 48 hours later, this strategy is still limping along 2 weeks later.
I love that story. Yet you're still continually failing to justify your argument by forming a baseless link between being pro-preparedness and pro-price gouging.
So the question is how do you get the population to choose the ant strategy, which is self-evidently superior in terms of minimizing human suffering?
It's not so much that gouging is objectively good in itself, but rather that it puts in place the right incentives. Sure you ignored the speed limit sign, and you can't do anything about what has already happened, so maybe a fine will make you slow down next time. Whereas if the policy is just to ignore all the yutzes doing 90 in a school zone, that behavior is likely to continue. A fine works exactly the same way gouging does. Indeed, it's a little odd to think that "gougers" should be fined, as it is an implicit acceptance of the idea that incentives matter.
There's actually two arguments which need to be addressed here. The first and most obvious is not all actors in an economy have equal market power, information, time, resources and energy. Take a good look at how the majority of the world lives in tropical areas prone to annual extreme weather events, and how with a few exceptions (e.g. Singapore), most of these countries from Latin America to East Asia and everyone in between tend to have incredibly low median incomes relative to developed nations. A brick maker or factory worker in Bangladesh will likely have a good deal of experience with regular seasonal flooding from monsoon rains or memories of tsunamis. And yet, why do they not have weeks of bottled water, food & medicine stocked up?
Access to refrigeration, storage space, the ability to procure such items in sufficient quantity at a price within their means e.t.c. all contribute to this. Even in developed countries, even when there are no times of crisis, you can see this effect on everyday spending. It is trivial for wealthier individuals to purchase bulk items & transport them, whereas items which are sold in smaller units all cost higher per gram or per litre. As a result it is cheaper for wealthier shoppers to buy higher quality ingredients in bulk than it is for poorer persons to buy lower quality ingredients in smaller units. This disparity grows when you consider how many more facilities for storage and cooking are available for wealthier persons than their poorer counterparts. Poverty is self-reinforcing. If you have more market power you can reject bad deals; for poorer persons, they have to take what they can get. This is where price gouging becomes especially evil, in that you severely reward those who have more market power and completely fuck over those without it.
When you have a society which allows price gouging, you do not create a society which values preparedness. Disasters have an inherent ability to motivate preparedness; everyone I know has grandparents who lived through
the event, be it the second world war or some great famine, and I can attest that my own grandparents have stocks for months of essentials after their experience with the Malayan occupation. There was an amusing UK study revealing too, how adults who were children during the 2008 had the tendency of taking no loans, saving aggressively and focusing on financial stability instead of personal fulfillment in careers. You don't need to add a layer of parasites who make fortunes off of misery to incentivise people into preparing for what is already a life-ruining calamity.
Because that's what happens. You don't incentivise people to be more prepared when you have price gougers. The disaster is the incentive. You incentivise parasitic and predatory behaviour, from people who have market power, against those who do not. You could have the perfect prepared ant population and they would still be in trouble if all of the actors who manage their supply chains or can constrain their supply chains are allowed to act in a predatory fashion. I work in respiratory medical health and Covid times are a perfect example of this; the hospitals
were prepared with months of supply, and yet the disaster lasted years. Supply was not an issue because predatory practices were punished by law & political action; had it been permitted, you have a strong incentive to create parasites who seek only to extract as much value as possible with no regard for the human cost.
The second argument is of course, that access to resources is the easiest way to incentivise people to be more prepared for disasters - which is inherently reduced in a system which does not punish people who attempt to corner others' access to resources.