Two competing definitions of Neoliberalism simultaneously inform what I'm working on:
The First: The currently dominant capitalist world order, favoring free markets and free trade, and always preferring market-oriented solutions to problems over government mandates. Got poverty? Take two capitalisms and call me in the morning. Got climate change? A capitalism a day keeps the sea levels at bay. Got social safety net? It's probably too big, have you tried capitalism? If the world has problems, it's usually because you haven't applied capitalism sufficiently. In this definition, the establishment, the rulers of the world, are neoliberals: allies include the "deep state" and foreign leaders.
The Second: The recently "claimed" definition espoused in Sam Bowman's "
I'm a neoliberal. Maybe you are too" blog post, with adherents including a bunch of idealistic and disproportionately young white male econ and comp sci college students on reddit. The ideological tradition here is former libertarians who think true libertarians obsess about purity rather than focusing on outcomes, and former leftists who think leftists don't give capitalism enough credit. They imagine they're the "socially liberal, economically moderate consensus", but actually hold pretty extreme views on a number of economic issues, have no real skin in the game when it comes to social issues, and routinely come into conflict with both the anti-capitalist left and the nationalist/populist right.
As such, the Neoliberalism here is:
1. On one hand, just as opposed to the "modern politics inspired" nationalist-populist right-wing dictatorship as anyone. The game is Nightmare Mode only, and they hate it as much as the left does.
2. On the other hand, unlike the LCS, they're enthusiastically and dramatically opposed to leftist attempts to overthrow the capitalist world order. Did someone say "Socialist Threat"? Oh hell no, take those smelly Marxist beards out of here; better dead than red.
3. Thematically, they're perceiving the world from a throne of privilege rather than poverty. The LCS starts in the homeless shelter. The NCS starts in your inherited family estate. The LCS lets people join after getting them fired up. The NCS gets people into a room and then immediately talks salary. The LCS sees CEOs and corporations as a force of Evil. The NCS sees CEOs and corporations as potential allies and sources of funding.
It's important to note though, that in the world of the NCS,
you are the good guys. Neoliberalism is a broadly maligned label, but the game is told from your perspective, and you're not the villains. You may have privilege, but that's not the same thing as being a bunch of white supremacists. You're certainly not going to tap your cigar ash onto the servants. Those are obviously bad guy things. You're not that. You're
fighting the bad guys. You're the ones -- the only ones -- with a realistic plan to achieve a guaranteed basic income. You seek a global prosperity that benefits all people and reduces world suffering. You're even pushing for social justice, just
without going into absurd nonsense, like trying to legislate the existence of seventeen genders (and everyone is legally defined to be all of them, to better maximize equality, comrade).
You represent the elites of the world today, as they dream themselves to be at their most enlightened: Your enemies are the stupid and the hateful of the left and the right, the wall-builders and arsonists who would divide the world up or burn it down. You dream of one world government, and of a social contract in which the rich are allowed, no,
encouraged to make as much money as they like, they need only be okay with having some of it taxed away and given to the poor.