Stephen King is not in fact a horror writer (as should be clear to anyone who woke up with one of his books glued to their cheek by drool) but is actually a deep cover agent working for the same people who created what can only loosely be called the first artificially (artificial as in olestra) intelligent author: Stephanie Meyer who was able to establish herself in some sort of weird boundary-straddling niche as a "young adult vampire romance" writer. King was able to assist her there by pumping out story after story and getting them placed on the "horror" shelves somehow, so when those attempting to read something thrilling and scary began having their eyes glaze over at the very sight of sideways letters spelling out "Stephen King" they would start to wander over to nearby shelves and some portion of them wound up looking through the "young adult vampire romance" stuff.
The catch is, all of these books were supposed to be treated as tongue-in-cheek parodies, but somehow got taken seriously, and now I know who Footface Robbinson is.
King himself may have forgotten his original mission, becoming subsumed in his own cover, which I guess is maybe kinda sad but not really?
Though he has cited Lovecraft as a major influence, the trick H.P. pulled off was one of meticulously assaulting the perceptive faculties of inquisitive personages with unnecessarily embellished draughts of fossilized thesaurus extracts, whereupon even the most exceedingly loquacious amongst us would find the authorial perspective proffered somewhat supercilious and seek respite elsewhere as they find it difficult to remain perpendicular in the face of somnolescent beckonings, and then whilst in this pseudodreamlike embrace the gibbering madness lurking in the deepest corners of ones awareness is suddenly able to seize hold of the slightest insinuation of detail and thrust it mightily to the forefront of the imagination and force one to confront that which is both within and without!
Simply throwing more words at a scary idea doesn't quite achieve the same effect.