No-- Early in the internet era (Since I was there, and saw the whole damn thing), there *WERE* consumer protections against the release, use, collection, viewing, or marketing of customer data without explicit consent. (Like, a signed, notarized contract type explicit consent.)
And there most certainly *WAS* a major push in software and business to move to the "Ad supported model." Should I dig up interviews from the 90s, where everyone from janitors to executives wax philosophical on the subject?
What changed, is that a slow but steady erosion of consumer protections, coupled with ever growing power in software business markets and their lobbying dollars made slow but profound incremental changes to how those protections are enforced (or rather, who they no longer are enforced), resulting in the pollution we have today, where the average person cannot even go outside without being seen by at least one service of some kind, and having their activities monetized somehow.
It is this latter condition-- the pollution of our private lives-- that is the counterpart to the polluted water ways angle I mentioned. The same forces of "Gotta make the most money, the cheapest, and with the least possible consequences to ourselves!!" are at work in China with their dirty water, as here with our loss of quality of life via the loss of privacy.
People understand the need for clean waterways more than they understand the need for quality privacy.
The same forces that destroy one, also destroy the other, and the fix is the same--- regulation.
Also, regulation is explicitly NOT "invisible hand" bullshit. That is more "People will control industry with their wallets" type bullshit, which does not work, because there are no valid options for people to do so. (See the issue with lack of choice in ISP, for instance.) Regulation is more "Big bad government upsetting the free market! *Boo hoo hoo crocodile tears* Won't somebody think of the free market!?" in how it operates. It actually works.
Remember that growing ozone hole we had in the 90s? The one that the world enacted a global ban on CFCs as aerosol propellants over? Yeah--- That global ban-- A form of regulation--- It worked.
http://theconversation.com/saving-the-ozone-layer-why-the-montreal-protocol-worked-9249Regulation works. Invisible hand bullshit does not. Regulation is not invisible hand bullshit.