And now we wait for very little to actually change as a result.
Yeah, it's probably not going to make any difference at all. Very few ISPs anywhere have the sorts of special deals that they're talking about, even though Net Neutrality laws basically don't exist anywhere. It's a conceptual dystopia, but while they "could" do it, most of the scenarios don't actually make much good business sense. Walled gardens like Compuserve and AOL disappeared for a reason.
Selective throttling for a start would not be a good business model for most ISPs. e.g. for any sort of capped plan then if they throttle down e.g. "non-netflix" data then they're going to lose out on profits. And I'd seriously doubt that Netflix's business model would extend to
paying for data for their customers: they
want you to subscribe monthly, they don't necessarily want you to have unlimited data to hog their service. This doesn't in fact make a whole lot of sense for either the ISP or Netflix to want to do. If Netflix had
adverts in their content, it might make some sense, but not for a subscription service: you ideally want people to
all subscribe because it's the cool thing to have, but never actually use the service.