Honestly... the election was lost because prices were high and boomers and gen x reflexively kicked out the party in power while too many people sat it out. That's just kinda'
it, above and beyond literally anything else. All the messaging in the world was basically irrelevant, prices were high, kick the bums out. You can say things about minority underperformance but the dems still won literally every non-white demographic on the net. They won every age demographic below the 45-60 bracket, and even the 60+. Trump made no fucking inroads in turnout and barely any in demographic outreach, that
specific to men and largely offset by losses on the other side of the divide.
People just weren't bloody paying attention to the campaigns, they were paying attention to their grocery bill and not thinking a single goddamn past that. Piles of people didn't even know biden had bloody dropped out until it basically hit election day. The deciding factor here wasn't a single thing
either campaign did, it was our voting population being itself.
If the elections haven't gone full russia/hungary in four years and trump doesn't start nuclear war, they're going to boot the GOP out even harder because the prices are going to be even higher