I think we're missing the point about labels such as "hand made". It's not an independent label, it exists as a relative qualifier with a lot of other meaning attached to it. Like, if a sports-car is hand-made that doesn't just mean "made by humans" so we automatically assume it's better, that means that all the parts were custom-built rather than relying on commodity components. And you expect the parts were milled on machines instead of being cast or stamped on a production line. There's a functional difference there.
It's not just that the thing was made by a person: the label "hand made" is implicitly opposed to the concept of "mass produced", and the concept of "mass production" doesn't necessarily imply robots. You can have mass-produced items completely made by hand. What mass-production means is that the items didn't have individual attention to detail taken for them: bulk processes, production line, stock components, cheap processes like stamping or casting. None of this requires automation, so "hand made" isn't diametrically opposed to "robot made", it's opposed to cheaply made.
So when people are happier to buy something because it's "hand made" they don't mean a functionally equivalent item that just happened to be made by hand, they mean that they expect the quality to be higher, and the thing not to fall to bits 5 minutes after purchase. "hand made" was a short hand for that attention to detail. And people are discerning enough to know what categories of things it's a useful short-hand for. Hand-made shoes, suits, sports cars etc are a thing that people want, because they know that means quality and attention to detail, and those are things that are difficult to fully automate and maintain quality. Hand-made jewelry is going to be worth more too, because jewelry is art and art that is unique is always worth more that art that is not unique.
"hand made iPhone" is something nobody wants, because we know that hand-made electronics is a terrible idea. Nobody is more interested in something just because it's hand-made, there need to be additional benefits associated with it.