Jeez this sums up my position so concisely.
I think there are two things at play:
one, people who used to buy games on floppies and CD remember before DLC was a thing. Suddenly every game publisher jumped on this band wagon, and it ballooned into what was perceived as a cash grab -- especially with the rapid evolution of things like "day-one-DLC". And rightly so, it *is* a cash grab. but... is there anything wrong with that? maybe not.
two, people of less means are going to resent not being able to have something they want. Somehow, this zero-day-P2W-whatever is failing to provide emotional support for them. If it was a subsequently released expansion, they could feel like they bought and played the base game and were happy. But, since firaxis is rubbing its pickle in their face on day-one, they are feeling like they cant afford the "full" game.
I think the lesson to take back to one's marketing team is to be careful how planned expansions are advertised. On the one hand, you want to generate hype and faith that the product is going to be further supported and enhanced. On the other hand, you don't want to alienate people. It's a tricky balancing act.
I, for one (for three?), fully support whatever crazy marketing scams and pay structures people can cook up. Good on 'em.
I do, however, find this game's art direction to be re-pickle-ulous.