I buy games in multiple genres, is that not true of men also?
That's true, and it's specifically what I was saying as to why the 40 million male Candy Crush players is meaningless.
Consider a more recent "guy" game like GTA:V. In the data you linked, COD players are about 92% male. I think GTA is about the same as that (call it 80% male for the sake of argument). GTA:V sold 34 million copies on it's own, and it's unlikely that 1/3 of all shooter players bought this one game. So, that's probably indicative of over 100 million male players who play shooter games, which dwarfs the male Candy Crush players.
Of course they didn't all just buy COD4 - the newer CODs are even more popular! But COD4 was the one that got a lot of the praise. Plus you have a huge number of other shooters on the market which sell pretty well. It's sounds a bit far-fetched to suggest that people who actually bought COD4 or e.g. DOOM3 prefer playing Candy Crush. Maybe they dabble in Candy Crush, sure, but as for liking it more than COD4, no fucking way.
If you try the same thing with female Candy Crush players, what can you point to that is of the same scale? Probably Tetris, Wii Sports, and The Sims. Sure all these are popular with guys too, but they are definitely "casual" and you can't point to a comparable non-casual game genre with a large female fanbase.
I couldn't find any numbers for any demographics of any of the GTA games. Do you have a source?
Tetris wii sports and the sims are more mid core, btw, casual is more facebook apps and phone games.
I don't know whether or not the purchasers of COD4 like candy crush better, played candy crush, or even thought CoD4 was their favorite. They may have liked league of legends or WoW more for all we know. and 44% of the MMORPG demographic is female. This is pretty comparable. I think that is the number you were saying didn't exist, right there.
I'm hearing a lot of assumptions and stereotypes without demographic numbers between both genders, age groups, genres, etc to back it up. I'm having a hard time finding the stuff myself, but I'm not going to fall back on stereotypes, especially since I personally do not follow those trends at all, nor do any of the other female gamers I know (and I know a number, I used to run a female guild at one point, actually.)
This whole concept that women just play these little casual games, it's insulting to hardcore female gamers, and even if it turned out to be true, the number of women who are more serious about gaming is a substantial amount, and we are not being represented at all. A ton of women playing Bejeweled, (and I think that was just playing, wasn't it, I've played Bejeweled once or twice, though it didn't appeal to me,) doesn't mean ALL women want to play those games, or that, as Loud Whispers implied, we should restrict our gaming to these games and not expect representation in all the other games because those are "male games".
I WANT to give developers my money if they make games that appeal to me. It is clear they are not in a very capitalist mindset if they don't want to hire developers that have a better grasp of what women want in gaming (female developers, specifically,) and outright ignore us when marketing the game or making characters.
For example, the new Assassin's Creed, I'm certainly not buying it. If they can't be assed to throw in a female character for co-op, because my gender is so unimportant to them, then I don't need to buy their game. But voting with my pocketbook would be a lot easier if there were really that many games that do represent women to begin with. And there aren't.