So... dwarf fortress is awesome, obviously.
And... dwarf fortress is incredibly opaque to the uninitiated. The seemingly terrible graphics (I don't care what tileset you use, they look terrible to anybody who is used to modern games), the intimidating interface, the fact that most of the great things about the game are somewhat intangible and not immediately apparent. It makes it hard to recruit friends into learning and playing the game.
I think a lot of people WOULD really enjoy the game, though, if they took the plunge. And our community would be the better for it.
So, idea: Come up with a concentrated informative PDF that would be easy to distribute and that, in 1 or maybe 2 pages, would make the absolute best possible case for why you should try to learn dwarf fortress.
What I have in mind is something that has "tiers" to it. It starts out with a very brief and concise description of the game, then a little bit more info, then a little bit more, and then eventually links to much more extensive resources that won't visually overwhelm but that will allow people who are still interested up to that point to seek out the highest quality additional resources and information.
Basically,
draw people in gradually, requiring minimal effort to read and enjoy the first parts, which makes you intrigued enough to invest reading additional detail, and so on.
(
Note: part of the whole "community project" bit in the title is that I may be wrong about this approach, or any of the content. Crowd wisdom is likely to achieve the best results, so I seek your critiques):
1) Dwarf fortress in a sentence or two. For example, the "DF in 50 words" in my signature, which I'll copy paste here in case I change it later:
You start with seven alcoholic, manic-depressive dwarves. You build a fortress in the wilderness where EVERYTHING tries to kill you, including your own dwarves. Usually, your chief imports are immigrants, beer, and optimism. Your chief exports are misery, limestone violins, forest fires, elf tallow soap, and carved kitten bones.
2) Dwarf fortress in 2-3 paragraphs. Less oriented toward making people intrigued and chuckling, and more oriented toward actually going over the key features and nature of the game (that it's a sandbox, that it has a couple different play modes, that is simulates everything in insane detail, etc.)
3) A short list of some of the most awesome and diverse things that have been achieved in the game, to show its flexibility and power. For example, "draining whole oceans to capture a breeding pair of seamonsters for a submarine meat industry just because the dwarves got bored of mutton" or "making operational computers the size of mountains out of small water chambers, stone gears, and Archimedes screws" or... I dunno. Other stuff.
4) Possibly? Addressing people's fears about the two major roadblocks to the game: graphics and interface. Don't want to be too apologetic in tone, more like pointing out the positive sides and downplaying how bad either really is. For example, abstract graphics allow one's imagination to actually run more freely, much like reading a novel for the imaginative person can create more vivid and epic scenes than any Peter Jackson movie can. Also, making clear the flexibility in tilesets and utilities and moddability to smooth out whatever you happen to dislike personally.
5) Links and teasers to some of the best additional resources to learn more from there. Like the best fan artwork and short comics (good to have up front because they take less of an investment than long stories), then also longer stories (like Boatmurdered), and for those who are convinced and want to give it a try, all of the most convenient resources to help them do so like the highest quality newbie tutorials, mod packs, wiki links, descriptions of how and when they might want to use each resource.
(PDF I suggested originally because it can be emailed around on its own, doesn't require hosting, and it allows pictures and LINKS, anybody can open one)