Interesting little detaiil from the NAFTA agreement between Canada, Mexico and the US:
http://www.sice.oas.org/trade/nafta/chap-034.asp
Annex 313: Distinctive Products
1. Canada and Mexico shall recognize Bourbon Whiskey and Tennessee Whiskey, which is a straight Bourbon Whiskey authorized to be produced only in the State of Tennessee, as distinctive products of the United States. Accordingly, Canada and Mexico shall not permit the sale of any product as Bourbon Whiskey or Tennessee Whiskey, unless it has been manufactured in the United States in accordance with the laws and regulations of the United States governing the manufacture of Bourbon Whiskey and Tennessee Whiskey.
2. Mexico and the United States shall recognize Canadian Whisky as a distinctive product of Canada. Accordingly, Mexico and the United States shall not permit the sale of any product as Canadian Whisky, unless it has been manufactured in Canada in accordance with the laws and regulations of Canada governing the manufacture of Canadian Whisky for consumption in Canada.
3. Canada and the United States shall recognize Tequila and Mezcal as distinctive products of Mexico. Accordingly, Canada and the United States shall not permit the sale of any product as Tequila or Mezcal, unless it has been manufactured in Mexico in accordance with the laws and regulations of Mexico governing the manufacture of Tequila and Mezcal. This provision shall apply to Mezcal, either on the date of entry into force of this Agreement, or 90 days after the date when the official standard for this product is made obligatory by the Government of Mexico, whichever is later.
Like I said. We see the benefit of doing this economically for our own stakeholders. We learned it from Europe. But suddenly we want to get defensive when the real questions of a global economy start to be asked. Like should these people, who historically made this thing but lacked the economic, business and technological advantages to capitalize on it, no longer get the benefit of their identity like large businesses, that were positioned to take advantage of their inability to defend their trademark?
I'm in favor of an all or nothing approach on this one. Either no one gets to lay claim to styles of cheese, or things made in certain places, or the water in their creek, or the dirt on their potatoes as a trademark, or everyone does and the issue gets way more complicated. I really doubt Europe will opt for the former since culturally they've been doing this for a long time, and they're way more invested in it than America. And as that trade agreement shows, we've already been building that sort of framework over here.
*snip*
I bow to your knowledge and/or Googling. And then I'd direct you to go Google Mickey Mouse and the history of Disney Trademarks. The law is great. When it works. But sufficiently big icons in American culture get protection when they want it. When these things start getting applied equally, without exception, I'll feel better about trusting the law. It's kind of off the point in the end though. Europe isn't interested in a 50 year Trademark agreement with the US. In the long run, that's a win for everyone else and a loss Europe.
And I'm not saying this kind of trademark and branding by Europe doesn't strike me as equally protectionist. I guess I just sympathize with their position more than I do that of American businesses.
I'm all for protecting the uniqueness of small, craft industries. And maybe that's what needs to be looked at in issues like these. A sort of Trademark Anti-Trust, in a way. It could be done by region or w/e. If
all the Parmesan in Italy ended up being owned by one entity, that'd be the point at which they're no longer really a craft industry.