I was trying to figure out if the change to Ursa's fury swipes changes his skill build much.
Hard to say, especially with only 4 games and against bots. I mean, when you fight bots with a pubstomper like Ursa, you just pubstomp them... so all I have to measure is different degrees of pubstomp.
Anyway, I still think vlads is pretty much first item on him. You can't solo rosh with just the lifesteal skull as Rosh will kill you with bashes (and you won't be high enough level). If you're going to rope a teammate in, then you didn't even need the lifesteal skull to begin with.
The other reason for vlads is because while his fury swipes aren't a unique attack modifier any more, plenty of other things is... and this includes lifesteal from anything except vlads. So if you ever want to stack lifesteal with diffusal or desolator or whatnot, you need vlads.
Other than that, what's the most common second item for Ursa? It's always blink. So that hasn't changed, cause he still needs to reach people to kill them.
So realistically, we're looking at a third or fourth item here and by then the effects are really hard to see. How do you tell if a third item diffusal is better than a third item desolator? I think the biggest thing too is that Ursa has never, ever needed more damage. He just needs to touch people and they explode.
Essentially, I don't think the change is that big for Ursa. Unless for some reason you're skipping vlads altogether and going with the first item mask of madness.