I guess it doesn't really occur to you to think of women as an inferior gender who need enforced equal representation to keep them from feeling bad
It really doesn't occur to me either. I have a perfectionist high-achieving smart older sister and a young not so bright under achieving younger sister. I have the sister who would both scoff at the princess image and the other who said that she would rather be the princess then the queen. I have an older sister who always takes charge in a relationship and a younger sister who is equal partners in any relationship she is in (Freekishly her boyfriend is... a lot like me)
As far as I am concerned the issues are more with how they are represented then in equal representation (which will go up slowly over time anyhow and most of the games I play have both male and female characters in important positions almost equally).
Mostly because it is bad to the stories, characters, and is just generally disrespectful to pull some of the crud games have been pulling off.
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NO Soul Calibur I am not interested in how you made everyone's boobs bigger and jiggle more... why are you using it like an advertisement? This isn't dead or alive volleyball. (They just all of a sudden started advertising their games based on... well... boobs. It was weird)
Why is Samus acting all helpless in Other M? Dang it creators why? Post Traumatic Stress Disorder? Ignoring that you didn't show that at all outside of making her emotionless, why is she acting that way? Ahh right because "she is a woman and women react to stress by being helpless".
Why the HECK are they advertising the new Tomb Raider as a torture and rape filled game? The game is nothing like that! Are they intentionally creating controversy with vague hopes that it sells more copies? At least when Hitman did it, those Leather Nuns were in fact in the game and were just as stupid as in the commercials.