Born in 1996, whatever generation that makes me. Advertising doesn't reach me, mostly because I willfully ignore it. I take advertisements as an invitation to go to the bathroom, grab a drink, etc. while I wait for my show/movie/video to come back. Most of my computers have AdBlock installed on them, disabled only on certain websites that I especially like and choose to support that way.
First: Most of these commercials are advertising things that I will
never, ever be a customer for. Just a few of the most-frequently-played ads that I've seen lately:
- When will I ever have the money to buy a brand new Nissan? BTW, this is by far the most frequently played ad, appearing at least twice in a row whenever it shows up.
- I already own two Android devices besides a number of other computers, so it's not like I'm going to buy more of those any time soon.
- I'm quite happy with all the bodily cleaning products I use at the moment, so I won't buy... whatever skin product is in the ad that features the really smug lady who's way too close to the camera. I've never seen what that ad is actually pushing, and I wouldn't buy it because I hate that commercial.
- I already have Netflix and Crunchyroll, so there's very little I'd get by buying a Chromecast device.
Second: I've had the concepts of advertising explained to me and viewed lectures on marketing. A lot of them seem to be ignoring the fact that advertisements are
interruptions in the middle of something I'd much rather be looking at. They are not welcome surprises or helpful informants,
they are the enemy.Third: These commercials take way too long to get to the point. Youtube (at least in my region) lets you skip ads that are 30 seconds or over, so I never even see what the ad is for because I'm mashing the skip button as soon as it lets me.