I think that to clarify this well, we need to have a kind of parable.
Imagine that a customer is trying to buy some gas from a gas station. Now this is the only gas station in town, so he's been going here for years; the price is pretty high, and even though all the other stations have lowered their prices lately, giving more gas for the money, the station owner has kept the same high costs this whole time.
Now the customer goes in and asks the owner to lower his prices. The owner is taken aback, and says that he couldn't possibly lower them a cent. The owner demands that the customer get out there and buy the gas weather he likes it or not, and how dare he come in here and act like he's entitled to fair prices at all. He says that he has no choice but to fiddle with the pumps as it is, to make sure that only half a gallon comes out when a full gallon is charged. The owner then goes back to dusting stacks of $20s in cocaine and burning them as a kind of aromatherapy.
The customer says he'd rather sit here in his empty car and block the pump than pay rediculous prices.
The owner, in a rage, sweeps out of the shop, gets in his fully-fueled humvee, then drives off into the distance, running over the pumps, the customer's car, and all the other cars there in the process.
The next day, the newspaper bears the headline: CUSTOMER FORCES DESTRUCTION OF GAS STATION
Incidentally, the customer is the union here. There were no rasises in the past decade, they were paying "crisis management teams" upwards of $800 an hour, and the corporations were refusing to pay pensions as well as cutting salaries.
The union refused, and the CEO threw a temper tantrum and declared bancruptcy. Again.