Hey Simon I looked over your kickstarter again and there is just one hung which is really missing, that is that your not really explaining how a average game would play out. You have a little section on the game it's self but it does not add much.
Maybe going on in a update ( still you should try and get one out most over days ) you should go on to do a huge update talking about your collective ideas on how a standard game will run.
how does game starts ?
What supply's do we get at the start?
What's it like to start off with where do you start ?
How do I progress ?
How do I research ?
Colonists do they have skills ?
Are they important ?
How do I make more imp bots ?
What other bots can I make ?
Weapons, how am I going to defend my self ?
Do we have to live underground ?
Endgame what's going to be at endgame level stuff ?
Maybe doing a dev log would be a good idea as well ?
I don't mean to be rude or sound harsh but if you have seen "sir you are being hunted" they have only just started up and they are already at how much you have accumulated so far. I think the main page is a little cluttered you could tidy some of that up at the bottom in the spoiler type tab things.
I also think a game play video would do you wonders, sort of something like in the beginning and would show off what happens then from when you first start, now I know we are very early alpha but you could just script the hell out of it to show a general concept of what is going to happen