...the stunted growth at retail has some investors losing faith.
And those investors don't actually understand the current gaming space and where it's going. Arguing that EA is too far behind the ball of digital distribution compared to Steam? A reasonable concern. But anyone who is still looking at retail sales as the primary indicator of success isn't really interested in the future of the company; they're interested in the company as it relates to other businesses like advertising and the health of consoles. Retail stores support several other businesses, including publishing, distribution, manufacturing and advertising. I believe that's where the majority of reticence lies with investors; they're worried about the health of these other industries as it relates to retail stores, industries which have become fat, bloated and lazy over the last two decades. Anyone notice the
absurd amount of marketing for Darksiders 2 recently, especially on TV? Think about that and all it entails.
Aren't they at about 13 USD at the moment?
EA bought back shares of its own company to raise the price. On paper it means the value of stock has risen. In reality, it means the public valuation of the stock has fallen.