It's not suggesting that peoples pockets are insanely deep to suppose that:
1. They must already have a large TV or monitor if they're considering buying this (Large selling point: Ouya will feature HD-out).
2. They probably already have a smartphone and a computer, especially now that their funds are coming from kickstarter.
3. There are myriad, cheaper solutions for all the individual tasks that the ouya will do.
4. You can buy one of the big 3 consoles for the same or slightly higher price than the ouya.
It's suggesting that the market base for this thing already has enough shit that there's no way they can't afford a dedicated solution or that they don't already have it. You don't give over $100 dollars average for a product you can't test or read reviews of if you're on a bare-bones budget. The people investing in kickstarter projects don't have money issues.
They're pushing the free games bit, because it's a goddamn buzzword. Just like the opensource, HACKERS WELCOME, and android stuff. Just like 'BIG CONSOLES DON'T UNDERSTAND'. They're buzzwords. You throw them on your site and you make your argument sound sympathetic and people will ignore obvious problems with the venture. We listen for things like that and get excited when we hear them, even if they don't really mean anything. Their kickstarter page is designed as a nostalgia bomb for people who played on snes and ps1 and genesis. "remember when you were young and everything was perfect? We want to bring that back"
Their business model is specifically centered around offloading this subpar hardware for a steep rate, then TAKING A PERCENTAGE OF SALES. This isn't a f2p console, it's a f2try console.