I guess the real problem with this bundle is that it's not straightforward what you get with it.
Things that matter to your customers are what should be listed. As an example, check out Humble Bundle and Indie Royale. They make it perfectly clear what you're getting, and they have a little video with each bundle. They also have each game clickable if you want to check out a video of them.
Another example as well as a counterexample is Indie Gala. They list each product and a little movie, but I can't tell what each game is like. Do I want the small bundle? The medium one? I have no idea! I can't tell which games are good. And I don't want to search each one to find out. I also don't know if the Steam codes are bundled or not (which matters a lot.)
So, how this relates to your bundle: I don't know how to find what each game is about. I know the cost, certainly. (Why do I care what each individual game costs?) Also, what bonuses are there? I can't tell what they are, or why I should buy them. And lastly, everyone really wants to know how these games are loaded or played. If you say how they're played (for example, through Steam or through download), that doesn't make us worry while we're buying it if it is run through a different downloader or not.
I tried to find a review of a game and it ended up as a Let's Play. I don't want that. And yes, this was on Gamersgate. I want something that takes parts of the gameplay and shows the pros and cons. Then I'll make an informed decision. That was not a review.
As for me, I have no idea how Gamersgate works, and therefore have no incentive to use it. I had the same problem with Steam until someone showed me how to use it. Desura was also different, but I worked my way through that. Is Gamersgate different? I don't know. You should tell me about how the bundle will be played.
Note that I mean no disrespect. I'm merely commenting on what I think would help improve your sales or customer comprehension. Like, why do I care that you take 30% of that money? What does it matter to me how much effort you put into this? These are not things that will help me directly estimate how much I value this bundle, which is the most important aspect. So, that's why it goes beneath the important stuff.
Now that I'm on the subject of it, reorganization would make it like this:
Indiefort Bundle. A collection of really neat games. Buy them
here for $6 or more!
Brief description of each game goes here.
Explain why to buy this here.
Explain where the money goes here.
Explain where to contact you more about things here.
Keep a collection of common questions that might be needing answers here.